HookScan uses AI to analyze your short-form video hook and tell you if it’s scroll-stopping — or forgettable.
* No account needed. Instant results.
Select a short-form video (up to 60 seconds) from TikTok, YouTube Shorts or Instagram Reels. Just drag & drop or paste a link.
Our AI scans the first 3–5 seconds of your clip to evaluate its hook strength, using viral video patterns and viewer behavior cues.
Get a clear Hook Score, actionable feedback, and smart suggestions to boost your video's performance and viewer retention.
HookScan helps you understand, improve, and optimize the most important part of any short-form video: the first 3–5 seconds. Instead of guessing what works, you get a clear Hook Score, AI-powered feedback trained on viral video patterns, and practical suggestions to boost retention and increase views. It’s fast, intuitive, and built for creators, marketers, and anyone who wants their content to grab attention instantly. With HookScan, you don’t guess — you grow smarter, faster, and more effectively.
A hook is the first 3–5 seconds of your short-form video — the part that decides whether people stay or scroll away.
Our AI analyzes visual motion, pacing, audio, on-screen text, and attention patterns found in viral clips. It then gives you a Hook Score and personalized suggestions.
You can upload videos from TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts — up to 60 seconds long.
Yes! You can scan 1 video per day for free. To unlock unlimited analysis and history, you can upgrade to Pro.
No. Your videos are temporarily processed and automatically deleted after analysis. We care about your privacy.
It’s a 0–100 score that reflects how strong your video’s opening is — based on how closely it matches patterns from high-performing viral videos.